Stjepan Ilich

The Banquet Beer

The Banquet Beer

Packaging & Lettering

Miller Coors came to us wanting to raise some excitement with Coors Banquets new stubby bottle series. In 1873, German immigrants Adolph Coors and Jacob Schueler created the beer brand we all know and love today (which is what the C and S monogram stands for). We did some research and found an array of vintage labels and thought doing a ‘throwback series’ would be a great way to get people excited. The challenge was that these images we’re very low res and a lot of the details were lost. Due to the limited detail, we took small liberties to bring the label back to life.

  • Client: Miller Coors
  • Art Direction: Ryin Kozba
  • Additional Credits: Landor