Stjepan Ilich

Coors Light

Coors Light

Packaging

Coors Light is all about cold refreshment and impact on shelf. For this MLB promotional pack, we were tasked to maintain Coors’ presence while promoting the local baseball teams logo and colors. In order to achieve this hierarchy we tried to make each panel only display 30-40% of the pack. This was my first project to go nationwide. I was pretty excited to walk into my local market and spot them in the wild.

  • Client: Miller Coors
  • Art Direction: Ryin Kozba
  • Additional Credits: Landor