Stjepan Ilich

Smash Crispy

Smash Crispy

Packaging & Photography

Sonoma Brands wanted to continue the momentum with the success of their recently launched Smash Mallow product line and so, Smash Crispy was born. The client wanted the landscape to be similar to the original flavored marshmallows. We had to recycle the old illustrations and rebuild scenes to fit into this new world. I was tasked with figuring out how this world played out and art directed the photoshoot of the product as well as reconfigured and illustrated pieces of the environment back together.

  • Client: Sonoma Brands
  • Art Direction: Javier Garcia
  • Additional Credits: Hatch Design, Original Illustrations by Owen Davey